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Saturday, February 2, 2013
Watson learns to swear
An IBM supercomputer had to have its memory wiped because its programmers could find no other way to stop him swearing.
Artificial intelligence Watson, which famously won Jeopardy! against the game show's human champions, kept making obscene outbursts after memorising the contents of the Urban Dictionary.
The website is a repository of English-language slang, and inevitably includes a range of profanities and insults completely inappropriate for polite conversation.
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Tuesday, May 5, 2009
Making money online with Google AdWords and AdSense
by Noel Pierre, Chief Representative, Twenty-Five Eight UltraMedia
Many people new to creating monetized websites are familiar with the Google AdSense program, which offers payment from Google for ads placed on your website.
For those that aren`t familiar, here is a quick breakdown of how it works, and how it benefits the advertisers, webmasters, and of course, Google.
Point number one: where exactly does the money circulated and generated from AdSense come from? The two pillars of Google's ad system are AdWords for advertisers, and AdSense for website owners.
First of all, through the AdWords program, advertisers pay Google to create and display their ads throughout the internet. However, unlike advertising processes of the 'old media' -- where an advertiser pays a flat fee based on the size, display frequency, popularity of the outlet they're advertising on, etc. -- advertisers pay based on the popularity of the keywords included in their ads. A keyword's worth (and cost) depends on a few important aspects, such as its popularity in search, how specific it is to valuable information, and how much competition there is for that keyword.
Advertisers bid for these keywords on a 'cost per click' basis -- meaning, the advertiser has to pay Google a certain amount of money every time someone clicks on the ad containing these keywords.
As you can tell, being specific in the ad text is extremely important. While, for example, 'music' or 'money' are popular search queries, they also have lots of competition online (which gets them lost among all the ads), as well as being too general. This commonly results in lots of empty clicks by the `net surfers -- 'empty' meaning clicks by those not necessarily wanting to buy anything; empty clicks means the advertisers' costs rise, with no revenue to cover or profit from paying Google the per-click fees. At costs ranging from as low as $0.01 to higher fees (many go as high as $50 or more per click!), this can add up and be a waste of money for the advertiser, if they can continue to afford to advertise at all.
On a more ideal note, advertisers who successfully bid for the best keywords for their ads get their ads placed near the top of search listings. These ads are thus more likely to be clicked by actual searchers of the advertiser's product -- important, since very few people ever go past page 1 or 2 of a listing of results (when was the last time YOU went through all 15 pages of Google search results?) In this case, advertisers are theoretically only paying for clicks made by searchers actually interested in their products. The end result is more effective advertising to a very real potential customer base.
(I say 'theoretically' because there are, of course, folks who use the service for more sinister means in the name of competition. More on this below, and in upcoming articles. Stay tuned!)
Anyway, once e-Marketers register an AdWords account at www.google.com/adwords , and follow some simple (but IMPORTANT) rules and restrictions governing use of the AdWords program, they have a great opportunity to advertise their business. The reward is a minimum of wasted money, time, effort and resources, since their ads only show up on web pages whose content is relevant. For instance, you won`t find ads for boating equipment on a site that's about music downloads.
So, how do you, the proud website owner, make money from this system? The answer is the other side of Google's online ad program: Google AdSense.
With AdSense ( www.google.com/adsense ), Google provides a very attractive incentive for website-owning users to increase traffic to advertisers' websites. After creating your AdSense account, all you have to do is insert a special piece of HTML code, which Google provides for you, into your web page. The Google 'web robots' (internet-browsing programs called 'spiders') determine what your page is about, and put relevant ads on your page, placed wherever you want to place them.
Here's where Google puts money in the smart website owner's pocket via mailed cheques or direct deposit: once the the code is inserted in the website and the ads appear, Google now pays the website owner every time people click on the ads -- the amount being a portion of what the advertisers are paying Google. If, say, an advertiser is paying Google $0.10 every time someone clicks on its ad, Google would pay, say, $0.03 per click to a website owner who is displaying the ad, and someone clicks on the ad on that website.
Since this results in more exposure for the advertiser, more ad payments to Google, and rewards website owners for displaying the ads, this interconnected system becomes a win-win-win situation. This simple premise accounts for 99% of Google's revenues, and is making more people enough income -- through sales of products advertised and clicks credited to their account -- to quit their 9-to-5 offline jobs and work online on a full-time basis.
It's simple in theory, but of course, it takes time for advertisers to master just the right balance of choosing the right product and wisely bidding on keywords, or for website owners to develop websites that attract high-value ads. And, of course, there are rules. Since advertisers are spending money on what are supposed to be traffic-building and thus sales-generating ads, Google is VERY strict on what it deems abuse of the AdSense program.
One of the biggest AdSense no-nos is clicking on your own website's ads, which essentially means you're paying yourself with other people's money for nothing. With hundreds of billions of web pages and search queries online every day, this can easily drive up advertisers' costs to stratospheric levels if left unchecked. Google estimates that 1/3rd of its clicks are actually empty clicks, and has been engaged in many disputes with advertisers. While others' actions are not Google's fault, and while the hazard of having such an open-use system will inevitably result in some non-legitimate uses, outwardly flaunting its vulnerabilities is the quickest way to get blacklisted by Google from ever using it again.
Another abuse of the system comes by the hand of either negligent or criminal/scammer folks, who simply throw up empty/irrelevant web pages with nothing but ads on them, which often simply lead to other pages full of ads. Organized bodies even set up click farms and internetworked pages, where ads are clicked all day, through automatic programs or manually. Up until a few years ago, some of these enterprisers could make in the tens of thousands of dollars per month before Google tightened the vice ... although even today, some still find ways around the restrictions and continue to milk its unavoidable loopholes.
Other rules of the AdSense/AdWords system include not publicly disclosing how much you make from the program directly. And you obviously cannot use your site to thwart others in any way from benefiting from AdSense.
There are a number of other restrictions, but these are among the biggest offences -- and penalties are strict. If you get caught abusing these or any other serious rules, your account is terminated, and you'll almost certainly never be allowed in the programs again. So be careful!
But doomsday-style warnings aside, taking advantage of Google AdWords and AdSense is boobytrap-free, and you're doing a great service for online entrepreneurs by helping in their advertising efforts. And it can be done quickly, with many ways to customize ads and how ads are presented on your websites. This also includes customizing the all-too-familiar Google Search bar. You can check if you've made any money by checking into your AdSense account info.
The most obvious thing to do if you want to make any serious money using these programs is promoting lots of traffic to your website, which increases the chances of many clicks on the ads. Best way to achieve this? Create lots of relevant, original content on your website. Stay focused so that your site is consistently the 'go to' site for a particular topic or product. Try not to make your site an 'all things for all people' kind, where you include everything including the kitchen sink. The internet is already oversaturated with pages and sites just like that, and the ads that appear on your pages will reflect this 'spam'-like consistency. Stick to a particular product or topic of interest, and lure others to your site with your expertise. If you do have multiple areas of interest or different products, make separate websites/pages for each.
So, follow these instructions, and invest in fantastic courses like The Internet Center's 'Insider Secrets To Marketing Your Business On The Internet' materials, which covers all aspects of basic to advanced internet marketing.
Remember also that practice makes perfect. If you are willing to take the time to learn the tips offered by knowledgeable e-Marketing sources, you can make the step from being an average blogger, website owner or online business, to becoming a new-millennium, New Media marketing expert ... powered by Google!
My next article will explain the crown jewel of internet marketing: affiliate programs, where you really have the opportunity to literally make tens of thousands of dollars a month in online income. It's easier than you might think, if you put a little bit of work to it, find great products (you don't have to stock them!)
Selling other companies products by simply getting traffic to your website (which you could actually make for free) allows people regardless of age, gender, ethnicity or technical skill to make large online incomes.
Bye for now!
Noel
twentyfive8@gmail.com
258ultramedia.com
by Noel Pierre, Chief Representative, Twenty-Five Eight UltraMedia
Many people new to creating monetized websites are familiar with the Google AdSense program, which offers payment from Google for ads placed on your website.
For those that aren`t familiar, here is a quick breakdown of how it works, and how it benefits the advertisers, webmasters, and of course, Google.
Point number one: where exactly does the money circulated and generated from AdSense come from? The two pillars of Google's ad system are AdWords for advertisers, and AdSense for website owners.
First of all, through the AdWords program, advertisers pay Google to create and display their ads throughout the internet. However, unlike advertising processes of the 'old media' -- where an advertiser pays a flat fee based on the size, display frequency, popularity of the outlet they're advertising on, etc. -- advertisers pay based on the popularity of the keywords included in their ads. A keyword's worth (and cost) depends on a few important aspects, such as its popularity in search, how specific it is to valuable information, and how much competition there is for that keyword.
Advertisers bid for these keywords on a 'cost per click' basis -- meaning, the advertiser has to pay Google a certain amount of money every time someone clicks on the ad containing these keywords.
As you can tell, being specific in the ad text is extremely important. While, for example, 'music' or 'money' are popular search queries, they also have lots of competition online (which gets them lost among all the ads), as well as being too general. This commonly results in lots of empty clicks by the `net surfers -- 'empty' meaning clicks by those not necessarily wanting to buy anything; empty clicks means the advertisers' costs rise, with no revenue to cover or profit from paying Google the per-click fees. At costs ranging from as low as $0.01 to higher fees (many go as high as $50 or more per click!), this can add up and be a waste of money for the advertiser, if they can continue to afford to advertise at all.
On a more ideal note, advertisers who successfully bid for the best keywords for their ads get their ads placed near the top of search listings. These ads are thus more likely to be clicked by actual searchers of the advertiser's product -- important, since very few people ever go past page 1 or 2 of a listing of results (when was the last time YOU went through all 15 pages of Google search results?) In this case, advertisers are theoretically only paying for clicks made by searchers actually interested in their products. The end result is more effective advertising to a very real potential customer base.
(I say 'theoretically' because there are, of course, folks who use the service for more sinister means in the name of competition. More on this below, and in upcoming articles. Stay tuned!)
Anyway, once e-Marketers register an AdWords account at www.google.com/adwords , and follow some simple (but IMPORTANT) rules and restrictions governing use of the AdWords program, they have a great opportunity to advertise their business. The reward is a minimum of wasted money, time, effort and resources, since their ads only show up on web pages whose content is relevant. For instance, you won`t find ads for boating equipment on a site that's about music downloads.
So, how do you, the proud website owner, make money from this system? The answer is the other side of Google's online ad program: Google AdSense.
With AdSense ( www.google.com/adsense ), Google provides a very attractive incentive for website-owning users to increase traffic to advertisers' websites. After creating your AdSense account, all you have to do is insert a special piece of HTML code, which Google provides for you, into your web page. The Google 'web robots' (internet-browsing programs called 'spiders') determine what your page is about, and put relevant ads on your page, placed wherever you want to place them.
Here's where Google puts money in the smart website owner's pocket via mailed cheques or direct deposit: once the the code is inserted in the website and the ads appear, Google now pays the website owner every time people click on the ads -- the amount being a portion of what the advertisers are paying Google. If, say, an advertiser is paying Google $0.10 every time someone clicks on its ad, Google would pay, say, $0.03 per click to a website owner who is displaying the ad, and someone clicks on the ad on that website.
Since this results in more exposure for the advertiser, more ad payments to Google, and rewards website owners for displaying the ads, this interconnected system becomes a win-win-win situation. This simple premise accounts for 99% of Google's revenues, and is making more people enough income -- through sales of products advertised and clicks credited to their account -- to quit their 9-to-5 offline jobs and work online on a full-time basis.
It's simple in theory, but of course, it takes time for advertisers to master just the right balance of choosing the right product and wisely bidding on keywords, or for website owners to develop websites that attract high-value ads. And, of course, there are rules. Since advertisers are spending money on what are supposed to be traffic-building and thus sales-generating ads, Google is VERY strict on what it deems abuse of the AdSense program.
One of the biggest AdSense no-nos is clicking on your own website's ads, which essentially means you're paying yourself with other people's money for nothing. With hundreds of billions of web pages and search queries online every day, this can easily drive up advertisers' costs to stratospheric levels if left unchecked. Google estimates that 1/3rd of its clicks are actually empty clicks, and has been engaged in many disputes with advertisers. While others' actions are not Google's fault, and while the hazard of having such an open-use system will inevitably result in some non-legitimate uses, outwardly flaunting its vulnerabilities is the quickest way to get blacklisted by Google from ever using it again.
Another abuse of the system comes by the hand of either negligent or criminal/scammer folks, who simply throw up empty/irrelevant web pages with nothing but ads on them, which often simply lead to other pages full of ads. Organized bodies even set up click farms and internetworked pages, where ads are clicked all day, through automatic programs or manually. Up until a few years ago, some of these enterprisers could make in the tens of thousands of dollars per month before Google tightened the vice ... although even today, some still find ways around the restrictions and continue to milk its unavoidable loopholes.
Other rules of the AdSense/AdWords system include not publicly disclosing how much you make from the program directly. And you obviously cannot use your site to thwart others in any way from benefiting from AdSense.
There are a number of other restrictions, but these are among the biggest offences -- and penalties are strict. If you get caught abusing these or any other serious rules, your account is terminated, and you'll almost certainly never be allowed in the programs again. So be careful!
But doomsday-style warnings aside, taking advantage of Google AdWords and AdSense is boobytrap-free, and you're doing a great service for online entrepreneurs by helping in their advertising efforts. And it can be done quickly, with many ways to customize ads and how ads are presented on your websites. This also includes customizing the all-too-familiar Google Search bar. You can check if you've made any money by checking into your AdSense account info.
The most obvious thing to do if you want to make any serious money using these programs is promoting lots of traffic to your website, which increases the chances of many clicks on the ads. Best way to achieve this? Create lots of relevant, original content on your website. Stay focused so that your site is consistently the 'go to' site for a particular topic or product. Try not to make your site an 'all things for all people' kind, where you include everything including the kitchen sink. The internet is already oversaturated with pages and sites just like that, and the ads that appear on your pages will reflect this 'spam'-like consistency. Stick to a particular product or topic of interest, and lure others to your site with your expertise. If you do have multiple areas of interest or different products, make separate websites/pages for each.
So, follow these instructions, and invest in fantastic courses like The Internet Center's 'Insider Secrets To Marketing Your Business On The Internet' materials, which covers all aspects of basic to advanced internet marketing.
Remember also that practice makes perfect. If you are willing to take the time to learn the tips offered by knowledgeable e-Marketing sources, you can make the step from being an average blogger, website owner or online business, to becoming a new-millennium, New Media marketing expert ... powered by Google!
My next article will explain the crown jewel of internet marketing: affiliate programs, where you really have the opportunity to literally make tens of thousands of dollars a month in online income. It's easier than you might think, if you put a little bit of work to it, find great products (you don't have to stock them!)
Selling other companies products by simply getting traffic to your website (which you could actually make for free) allows people regardless of age, gender, ethnicity or technical skill to make large online incomes.
Bye for now!
Noel
twentyfive8@gmail.com
258ultramedia.com
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